In the last couple of years, the world of sales has changed forever.
Yes, that’s without losing sight that the world itself changed forever. The Covid-19 pandemic and workplace responses to it, along with the increasing range and sophistication of sales technology products and services, including AI, have led to many changes in the way customers research and purchase.
The new selling competencies have become the ‘now’ selling competencies and there is very little sign of reversal on many of these. This seems to be so, even in the world of business-to-business (B2B) and business-to-government (B2G) sales. Honing these competencies in your sales team and sales process seem to be the best approach.