Salesforce Evaluation

A salesforce evaluation is the process of assessing and analysing the effectiveness, efficiency, and overall performance of a company’s sales force or sales team.

A salesforce evaluation involves evaluating the various aspects of the sales function to identify strengths, weaknesses, and opportunities for improvement.

It’s a vital first step for assessing performance, aligning goals, motivating employees, facilitating decision-making, and driving continuous improvement within a company.

The first problem in companies we serve, is that they hardly reflect, so conducting a salesforce evaluation is not a common occurance.

For those that do this, they can face common problems which include subjectivity and bias, a lack of clear stucture and criteria for the salesforce evaluation, insufficient data or metrics, lack of manager training and failure to link evaluations to development and change plans.

We utilise an award-winning methodology which has over 20 years of data and research. This means we can help clients to establish clear evaluation criteria, ensure objectivity and fairness, collect comprehensive and reliable data, and we help to prioritise the action plans which emerge.