Sales Coaching Culture

A coaching culture refers to an organisational environment or mindset that promotes and values coaching as a primary approach to manage and develop individuals and enhance overall performance.

Performance Coaching, which has come from elite sport and which has been adapted into business has proven to be the best predominant style of leadership for innovation-led, high-engagement, high-performance environments. They work perfectly for sales.

Companies of all sizes and types have difficulty initiating and maintaining coaching cultures for a variety of reasons. Hypergrowing companies almost never get as far as putting this on their agenda. Where they do, they often focus on a narrow view of what coaching means and the contexts which coaching is used in. They also often use talk of coaching but have a deeper culture which may include blame or fear of some kind.

We offer detailed insights on the state of coaching in your sales organisation and we have expert experience to support your coaching culture initiatives.